Six Way to Recession Proof Your Business

The economy seems to be the talk of the town lately, and for good reason. It seems businesses are falling to the ground all around us. Every day we hear of another that closed its doors.

What if you could recession proof your business? To look at it another way, what would it look like if you had buyers in good times as well as bad?

I had a question posed to me this week about the new tax laws that President-elect Obama may put into place. My friend wanted to know if his business idea would still be viable with the new rules in place. My response to his question was that if the survival of his businesses hinged on tax laws, it surely will not last very long in any climate.

Here are Six Ways to Recession Proof Your Business by Jay Conrad Levinson of Guerrilla Marketing fame:

1. Go to where the consistent buyers are

Every business has a certain number of clients that buy in good and bad times. Concentrate your efforts on these clients.

2. Go to the persistent markets

Focus your time on finding clients that have a persistent need for your product or service.

3. Go to where the money is

Qualify your prospects first and then sell only to them. You are wasting your time and energy if you are in front of people who cannot afford your product or service.

4. Offer help and relief to those who are in pain

Physical, emotional or other pains are prevalent in our society. If you can fix those and help people get what they want, you may have a winning business idea.

5. Offer a solution to a problem

This can work great in good times and even better in bad times. Focus on one singular problem and sincerely help those people.

6. Offer a way out

You must fulfill on your promise of helping people. Instead of just showing them a solution, back it up with results. Show your prospects what you have done to help your other clients improve their lives.

Justin Lukasavige is a Personal & Business Coach and owner of Lukas Coaching. Visit www.lukascoaching.com/resources.htm for a ton of free tools to help you improve your health, finances, business, career & life!

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